Map Gurus Logomark

The brief for the logomark was to create an identity for a mapping software company that married the roots of it’s Indian owner with the well-known international graphics found mostly in airports.

The appearance of the logomark would also have to work well with the international symbol-like style used for the icons and logo found on a companion website, Wikihale.

I developed dozens of concepts, but the client/owner quickly selected the logomark to the right for it literal translation of the brief.