Mulberry Neckwear

Motion Graphics

The challenge for the interface design at Mulberry's website was can we create a way for the neckwear designers to show their new patterns and designs more quickly than they had been. Updating the styles easily on the site had always been a chore.

I devised a motion-based user-interface that allowed the product managers to easily change out the images of the shirt/tie combos and in doing so, decide how many new styles to show -anywhere from four to fourteen.

The customer that views the neckwear on the website can use the custom scroll bar below the shirt/tie combos to view more new ties or stop the automatic horizontal scrolling at any time.

to view the motion visit