Mulberry Neckwear

& Henry Jacobson

2002 – 2006

The greatest challenge for an in-house Art Department such as Mulberry / Henry Jacobson is to always keep each of the brands focused on their individual identity; the specific brand personalities. Mulberry consisted of 12 neckwear lines as well as a menswear line, Henry Jacobson, each with their own story to tell.

Like a design firm with varied clients, the seven person Art Department was challenged each day with the contrasting requirements of creating new and exciting graphics in packaging, advertising, and product graphics while sheparding each brand’s equity so that potential customers could understand each of their positions. This was particularly important since many of the brands were sold at the same retail point.